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Paradigm is not a huge expensive agency. Quite the contrary. Paul Sabine is the owner, president and sole employee. For 20 years, I held advertising and marketing positions for three industrial companies, learning how to get positive results on fairly small promotional budgets. Since 1991, Iíve been in the agency business, spending clientsí money as carefully as when I was on your side of the desk.

My experience covers a large number of industries and products, both high- and low-tech. Iím not a degreed engineer, but Iíve learned how to communicate effectively with them and other specifiers by understanding their problems and the ways my clients can solve them. Iíve been blessed by having clients that offer excellent solutions, so I can tell the truth rather than be ďcreativeĒ. Messages emphasize user benefits supported by factual proof. Credibility and trust are crucial in the competitive marketplace.

My pledge to every client is to learn their business, establish clear marketing objectives, and present their case logically and believably to carefully targeted prospects.


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